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Blog Entry

Yankees-Red Sox games draw in viewers

Posted on: August 9, 2011 5:20 pm
 
Dustin PedroiaBy C. Trent Rosecrans

You want to know why every time the Red Sox and Yankees play it's on national TV? Because people watch.

We in flyover country may be sick of the Yankees and Sox, but more people watch New York and Boston than any other matchup. According to a press release from MLB, a lot of people watched the Red Sox take two out of three from the Yankees in their weekend showdown.

The evidence:

• Friday's MLB Network game was the network's highest-rated game of the season, averaging 563,000 viewers, the second-highest mark in network history behind Stephen Strasburg's debut last season. The game helped MLB Network achieve its highest primetime audience ever -- even though the game was blacked out in Boston and New York home television markets.

• Saturday's Fox broadcast was its most-watched non-prime regular-season MLB telecast in more than three years with 4.10 million average viewers. That's with some of the country getting the Phillies and Giants. The last regular-season non-prime telecast to record higher numbers was a on July 5, 2008, when Fox showed the Yankees-Red Sox and Cubs-Cardinals. Fox also announced viewership is up 5 percent over last season.

• Sunday's ESPN telecast was its most-watched game in more than four years with 4.72 million average viewers, it's largest since June 3, 2007, for a -- you guessed it -- Red Sox and Yankees game. ESPN said its viewership is up 9 percent from last season.

So while many of us would like to see different teams on the national telecasts and are sick of hearing about the Yankees and Red Sox (not to mention the four-hour 9-inning games), the networks are going to keep showing them because people watch and they're in the business of getting viewers, not showing the best games or improving the MLB brand.

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hotmeuly
Since: Dec 2, 2011
Posted on: December 21, 2011 8:31 am
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hotmeuly
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Since: Dec 2, 2011
Posted on: December 7, 2011 5:36 pm
 

Yankees-Red Sox games draw in viewers

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Since: Mar 21, 2010
Posted on: August 9, 2011 5:58 pm
 

Yankees-Red Sox games draw in viewers

You want to know why every time the and play it's on national TV? Because people watch.

That statement ("Because people watch") says it all.

 

So while many of us would like to see different teams on the national telecasts and are sick of hearing about the Yankees and Red Sox (not to mention the four-hour 9-inning games), the networks are going to keep showing them because people watch and they're in the business of getting viewers, not showing the best games or improving the MLB brand.

For baseball fans who are neither fans of the New York Yankees or fans of the Boston Red Sox you all are going to have to start representing your teams very hard by watching the nationally televised games featuring them because the viewership numbers as displayed in this article are what the television executives look at when they determine which teams they want to feature with their valuable air time. Until then get used to seeing the Yankees and Red Sox heavily featured both indivdually and head-to-head.



Since: Jun 4, 2007
Posted on: August 9, 2011 5:58 pm
 

Yankees-Red Sox games draw in viewers

"...the networks are going to keep showing them because people watch and they're in the business of getting viewers, not showing the best games or improving the MLB brand."


I understand the argument that people are sick of the Red Sox and Yankees because that's the only rivalry that the networks like to focus on. I get it -- it's the Brett Favre factor. What I don't understand is that last sentence in the article, inviting the possibility that the networks are currently NOT showing the best games or improving the MLB brand. You have the teams with the 2nd and 3rd best records in baseball playing a weekend series, and you're thinking those won't be at least AMONG the best games available? You think that more casual viewers WOULDN'T be excited to see two of the best teams in the league play?

The NBA improved their brand pretty well in the 80s and 90s largely on the backs of three teams (Celtics, Lakers, Bulls); what makes you think the current MLB (Yankees, Red Sox, Phillies) couldn't do the same? 


The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com