Blog Entry

LeBron James partners with Red Sox

Posted on: April 6, 2011 6:26 pm
Edited on: April 6, 2011 7:46 pm
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James

By Evan Brunell

LeBron James has partnered with Red Sox principal owner John Henry and CEO Tom Werner in a deal that makes James a minority owner of the Liverpool FC soccer club in England, one of the more storied franchises in Europe football history.

As part of the deal, James' sports-marketing firm titled LRMR will partner with the Fenway Sports Group, which is the business name given to the Red Sox ownership. As a result, FSG becomes the exclusive representative for James on a global scale.

This deal marks the first time a professional athlete has taken an ownership interest in a sizeable franchise, the Wall Street Journal reports.

"We're not interested in talent or athlete representation but we think he is one of the most remarkable athletes of his time," Werner said Tuesday. "We believe we can open doors for LeBron and LeBron can open doors for us."

James also spoke about the move, indicating he couldn't wait to visit Anfield, Liverpool's legendary stadium that is as iconic as Fenway Park is in Boston.

"The first time I stepped on an NBA court I became a businessman," James said. "This is a great opportunity for me."

James' high-school teammate, who is chief executive of LRMR, agreed, saying that partnering with FSG was necessary for them to delve into international business opportunities beyond common endorsement deals. Without FSG purchasing Liverpool, there is likely no marriage, but the global interests of the two sides were so common that it made sense for a partnership.

"These guys have unmatched skills when it come to marketing and selling on a global basis," Carter noted.

Over at Eye on Basketball, Royce Young had harsh words for James, and it's understandable. It's clear James wants to become a global business icon, not just be a basketball star. That can be frustrating for some, and some of James' own missteps are to blame:

In the report, LeBron said he felt "humbled" by the deal and even said he looked forward to visiting a game. LeBron also said that the first time he stepped on the floor in the NBA, he became a businessman. Which is again, one of the biggest problems people have with his approach. He sees it as a business and while we hear that all the time, to fans, it's about winning and losing. 

That was the largest criticism of "The Decision." LeBron didn't seem to get it. He's locked into business decisions, not common sense ones. Of course I'm not saying this deal with Liverpool is in any way a bad thing, just more looking at LeBron's perspective of it. 

How did this deal come about? Paul Wachter, a director of Time Warner who advised FSG on the initial purchase of the Red Sox, was also friendly with Carter and suggested the two sides should meet once FSG purchased Liverpool.

"One group was building a global powerhouse, and the other was looking to do things differently to really move the needle," Wachter said.

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Category: MLB
Comments

Since: Aug 21, 2006
Posted on: April 7, 2011 10:28 am
 

LeBron James partners with Red Sox

And this guy calls himself a Yankee fan?  True colors comes out.  Oh wait they already did



Since: Nov 15, 2008
Posted on: April 7, 2011 8:57 am
 

LeBron James partners with Red Sox

Good for you LeBron way to invest.  Nothing wrong with spreading your money around.



Since: Feb 19, 2011
Posted on: April 6, 2011 11:16 pm
 

LeBron James partners with Red Sox

Match made in heaven. Digusting NBA player, even more disgusting MLB team. More reason to despise both.



Since: May 23, 2009
Posted on: April 6, 2011 10:22 pm
 

LeBron James partners with Red Sox

He ain't ever got an education .... except high school .... having money doesn't make him a business man .... he doesn't even have a RING ... so that makes him a nobody in my book.  It's all about the RING THING LeBron. Show us what you do on the court ... we (sportsfans) don't care about your personal business(es) outside of the game.



Since: Oct 1, 2009
Posted on: April 6, 2011 9:40 pm
 

LeBron James partners with Red Sox

He is a business man?  Did he build something from the ground up?  You don't get called a businessman when you just have a bunch of money to toy with and see what happens.  Please don't insult real business men that had to work into their spot.  He is a stroke and everyone like him including myself until his pompous show this last summer.  HE IS NOT EVEN CLOSE TO A BUSINESS MAN.....HE ISN'T EVEN BRIGHT....SO THERE YA GO.....COULD HE HAVE MADE IT WITHOUT BASKETBALL?  LETS PRETEND HE IS 5'5........WHAT IS HE DOING NOW?



Since: Aug 17, 2006
Posted on: April 6, 2011 8:21 pm
 

LeBron James partners with Red Sox

WELL SAID!  Can't agree more..



Since: Oct 3, 2009
Posted on: April 6, 2011 8:15 pm
 

LeBron James partners with Red Sox

MAN GET OVER IT!!!!! THIS GUY IS DOING THINGS OUTSIDE THE BOX AND MANY DONT LIKE IT !! SO WHAT!!! HE IS NOT LIVING HIS LIFE FOR THE SHEER PLEASURE OF OTHERS HE IS IN A UNIQUE POSITION THAT MANY OF US WISH WE HAD. HATERS ALWAYS HATE WHEN FOLKS ARE DOING AND OBTAINING THNGS THEY WISH THEY COULD. THIS GUY JAMES IS NOT JUST A BASKETBALL PLAYER  HE IS A BIZNESS MAN AND HE IS HANDLING HIS BIZNESS AND FOLK NEED TO HANDLE THERES AND LEAVE HIS ALONE!!!!!


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